The Complete Guide to YouTube Marketing in 2021
All in all, youtube SEO isn’t rocket science, and there’s no need to let it take away from your enjoyment of making videos. As long as you produce great video content and follow our guidelines in this article, there’s every chance that your video marketing campaign will start working for you. Most important is your video headline, because without a great title, no one will click through to see your video anyway.
Youtube marketing is often completely forgotten about by most businesses, but it could just be the tool you need to set you apart from your competition. By approaching youtube as another leg to your content marketing strategy, you’ll be able to create great video content that will enhance both content and social media marketing. Video is the hottest thing in marketing right now, and I don’t think that’s going away; embrace it by signing up your business for youtube and diving in today.
Youtube marketing, whether you’re just starting or reinvesting in practice, can be a daunting task that requires a great deal of expertise. For this reason, we ask you to look into the above five companies to help guide your efforts.
What do you think? do you use youtube marketing to benefit your business? how do you use youtube in your marketing strategy? leave us a comment and let us know what you think!
YouTube marketing strategy
Chances are we’ve all spent a wasted afternoon watching one silly cat video after another. Youtube has always been a source of entertaining content, but it’s also staking its claim as an essential tool for marketers. According to the state of the inbound report, nearly half of all marketers (48%) plan to add youtube to their marketing strategy over the next 12 months.
Understanding the youtube statistics on demographics and usage will give you a better understanding of the platform’s potential to reach your target audience. Find out just how big of an impact youtube can have on people’s online activity.
There are now 2 billion unique youtube users every month–a 5% increase from the previously-reported numbers in 2018. This makes it one of the biggest social media platforms. Now it’s all the more important to include it in your marketing strategy regardless of your industry or niche.
Competitor analysis does not only play a central role in youtube marketing; the analyses and the consideration of the competition are a central component in a marketing strategy. The learnings, which can be drawn from the mistakes and the successes of others, are of great value for your channel. Some are lucky; there are only a few competition offers. In other industries, such as beauty and fashion, competition is fierce, especially from thousands of bloggers who publish content free of charge. By getting to know the channels of competitors, but also bloggers and brands, gaps can be found that can be filled with your content.
Optimize your videos for SEO to get views
Your youtube videos need to be optimized for search if you want to get the most value out of them. But don’t worry if your first few videos fail to gain a lot of traction. You can work on tweaking and perfecting your youtube SEO over time. We’ve written a detailed guide to getting more youtube views, but here are some tips to get started.
If there’s one thing that you take away from this guide, let it be this section. You should optimize the heck out of your youtube videos for SEO. We covered why you should do this early on, with youtube and google’s searches being a powerful factor in which videos get more views. Youtube SEO shares many of the same fundamental principles as on-page optimization. You should be optimizing your videos for search in several ways.
Vidiq also gives you a good system for managing your youtube videos. Once you connect it with your youtube account, vidiq will automatically import all the videos you have on your channel to your vidiq dashboard..
You have the option to sort by different parameters, like views or likes. The video makes it pretty simple to optimize all your videos for SEO — you can click on any video in your dashboard to edit it without leaving the page.
Upload and schedule your videos
End screens are essential for expanding your viewership. Add calls-to-action to visit other videos or playlists on your channel, subscribe, or direct viewers to your website. Check out this article for information on adding end screens (and further youtube growth hacking tips!). With Hootsuite, you can easily upload, schedule, and promote your youtube marketing videos across multiple social networks from one dashboard. Try it free today.
To engage your audience, you need to post regularly and create a stock of videos you can upload at a moment’s notice. Once you finish adding all the details to an uploaded video, you have the option to schedule the video to be published at a preferred time. Make sure you research the optimal time to post on youtube for your target audience demographic, so your new videos are freshly uploaded when they’re around to watch.
The Geena Davis Institute on Gender in media partnered with google to analyze 2. 7 million youtube ads (including 550 billion views) uploaded between 2015 and 2019. The study concluded that while advertisers create ads that feature men more often, people watched them less. 56% of video views were from people watching gender-balanced or women-led ads.
Use these ranking social management tools to upload, schedule, and share your videos on your social networks. Youtube APIs let you create youtube badges for your website to increase visibility and link back to your channel. Boosterberg helps automatically evaluate and promote your videos that create much value on Facebook. Collaborating with other people has a lot of advantages as it helps you make solid relationships with brands and influencers and grow your audience exponentially.
Film longer videos
All youtube users can upload videos up to 15 minutes each in duration. Users who have a good track record of complying with the site’s community guidelines may be offered the ability to upload videos up to 12 hours in length, as well as live streams, which requires verifying the account, normally through a mobile phone. Bear in mind that your particular audience has some bearing on how long your videos are. A good rule of thumb is to cover the topic. That’s how long your video should be. Also, keep an eye on your analytics. If people simply won’t listen to a longer video, start making them shorter.
Write a compelling video description
Writing a couple of sentences that roughly summarize the concepts of your real estate videos won’t cut it. Instead, several paragraphs featuring either a transcript of your clips or a thorough explanation of the content need to be added to the description field, so your viewers understand what the video will show them before they watch a single second. As with titles and tags, write a description that clearly explains each video’s topic and then optimize the copy for search engines. If you’ve written blog posts on the same subjects of clips, be sure to use different keywords, so your videos and articles that relate to one another don’t compete in search results.
Youtube has a great section detailing how marketers and creators can write great descriptions. I’d recommend you take a look at that if you need a full guide. The part that I want to emphasize is the importance of using keywords early in your description. When you know what keywords you’re trying to rank well for, you can put those in the title and description. You can also mention those keywords in the video and put those in your closed captions.
Youtube has a sophisticated internal search algorithm, so participants can rank for specific keywords or phrases just like they would within a regular search engine. It means there are things you can do to optimize your videos on youtube. Writing channel metadata: the metadata for your channel is very similar to the metadata that you write for your videos, as you’re able to optimize the description and tags related to the channel, as well as the actual name for your channel. Channel metadata optimization certainly plays a part in getting your channel out there and enticing potential viewers into becoming subscribers.
As with titles and tags, write a description that clearly explains the topic for each video and then optimize the copy for search engines. If you’ve written blog posts on the same subjects of clips, be sure to use different keywords, so your videos and articles that relate to one another don’t compete in search results. This doesn’t mean you should use just any keywords with your video descriptions — they should still be highly searched, moderately competitive terms you have a realistic chance of ranking for in search engine results pages (SERPs).
Add hashtags to your video description
Your video description should contain a short explanation of your video topic, as well as links to your website and social media accounts and a list of hashtags (more on those in a minute). We’ve got a whole tutorial on writing helpful youtube descriptions. 5000 characters max (but you probably don’t need this many).
Use keywords: keywords are how your audience will discover your video marketing content on youtube. Add keywords to your video titles and descriptions, as well as your video tags and channel description. Don’t go overboard and stuff the same keyword over and over, though. This could appear to youtube as being spammy, and as a result, they might not suggest your video to viewers. Keep the use of keywords within reason, so the wording seems natural.
So you’ve made a killer video, optimized your script to address audience desires, and are ready to share your content with the world. What’s stopping you?! before pressing the big red “upload” button, there are a few more youtube SEO considerations to keep in mind!
One step that can make or break the future success of your youtube video is making sure it has a title and description that will not only stand out to users but search engines, as well. By following the steps outlined in this article and understanding the youtube search ranking factors, you can set your video up for success. the headline is one of the most important parts because it grabs attention and gets eyeballs on your video content. The rest is up tot he video to keep them interested.
According to brian dean, the title of your video should have at least five words so you can include the entirety of your keyword without the risk of keyword stuffing. Check out one of our most viewed videos on youtube. The term we wanted to rank for is “what is Pinterest?” – the rest of the title is just an additional description to make the title more enticing.
Organize your videos into playlists
Creating playlists is vital to keep your channel organized and improve search engine optimization and user experience. You have the option to create new playlists and add videos to playlists when you upload new videos. Creating playlists enables you to group similar videos together so viewers can find them more easily and automatically play the videos one after the other. This is ideal to do if you have a video series on your channel or many videos covering related topics.
When your youtube videos are organized into playlists, they’ll autoplay until the playlist ends, keeping viewers on your channel for longer, increasing that important average watch time statistic on your channel. You can build playlists on youtube, or you can manage them using Hootsuite. Curate your playlists thoughtfully. Make sure there’s a logical progression of ideas from one video to the next. This will reduce the likelihood of people clicking away to another channel.
One business that takes their youtube content very seriously is Skullcandy. The headphone and speaker company, which has been in business since 2003, does a great job maintaining a strong brand voice throughout their videos. The company, which targets an outdoor sports demographic (think surfers, snowboarders, skateboarders, etc.), produces high-energy and appealing videos to a younger audience. The way the content is organized in orderly playlists makes Skullcandy’s page very user-friendly.
Are you creating videos around a few specific themes? Playlists might be the perfect tool for you! Playlists allow you to curate a collection of videos from both your channel and other channels. Not only do playlists help to organize your channel and encourage viewers to continue watching similar content, but they also show up separately in search results. Creating playlists provides you with more discoverable content.
How to Optimize Your Videos for SEO
Youtube is a great place to market a product or service and generate ad revenue. You will want to learn the secrets of starting and maintaining a successful and profitable youtube channel. First, learn how to set up a business account in youtube studio and discover strategies for producing video content optimized for discovery and ad placement. Then explore different monetization strategies, from joining the youtube partner program to selling merchandise directly to subscribers. You can also learn how to customize your youtube channel page to fit your brand and apply tried-and-true SEO techniques to help your videos reach the top search results.
Ok, your channel is set, and now you’re ready to start uploading videos!
Find the upward facing arrow in the top navigation bar of youtube. It doesn’t matter what page you’re on; you’ll be able to see this. Click on it. You’ll be asked to select or drop a video file, and your video will start uploading right away. As it does, you can enter in the video’s basic information, including its name, the video description, the privacy settings, and which playlist you’d like it to appear on. You should also add tags, which helps the video show up in relevant searches.
Youtube has a host of tools and features that can help you enhance your youtube marketing strategy. Use end screens and cards to add your desired calls to action. Shared a video on how to assemble a product? lead your audience to other videos on using the product and other similar content from your playlists. Add transcripts to your videos. Make your video content universal by adding closed captions. It cuts out the language barrier and makes your content consumable by audiences across borders. At the same time, you can reach out to the disabled with this youtube video feature.
Add transcripts to your videos. Make your video content universal by adding closed captions. It cuts out the language barrier and makes your content consumable by audiences across borders. At the same time, you can reach out to the disabled with this youtube video feature. A keyword-optimized video transcript helps enhance your youtube SEO as well. These incredible tools come as a part of your youtube channel. Make the most of these to level up on your youtube marketing strategy.
How to Create Videos for YouTube
If your end goal is to make money from videos, there’s a far better option than simply relying on your measly allocation of ad revenue. Instead, create a youtube channel and build an audience. The primary goal is to engage this audience and build a brand name. Then, once you’ve established a reputation, begin driving traffic to your landing pages where you can up-sell viewers with premium video content.
Anyone who is caught in a youtube video and watches it for over 4-5 or even ten minutes should, of course, be constantly confronted with their brand. Like a good commercial, for example. There the brand name is constantly mentioned, or at least constantly shown, in the form of a logo. The same applies to youtube videos, of course. You should, therefore, always make sure that the elaborately created content is later marked with logos. This marking helps on the one hand that the user is constantly reminded of his brand and when youtube videos are embedded.
Once you’ve created a few well-optimized videos, it’s time to put them into rotation. So what’s the best way to schedule your youtube videos? As a platform, youtube’s almost as popular as television. And many of your subscribers will treat your youtube channel like a tv station—so you should run it like one! Be professional and share content on a regular schedule. If you promise your subscribers they’re getting a new video every Saturday at noon eastern, you have to commit to that or risk losing their trust (and their views).
Ask your partnered influencer to create an unboxing video of your new or current product on their youtube channel. Ipsos found that a brand’s packaging design can influence a consumer’s purchasing decision. Youtube is the only social media platform known for the most viewed unboxing and unwrapping videos. About 40% of shoppers will sit and watch hours of unboxing videos from their favorite YouTubers.
SRT Files (Subtitles & Closed Captions)
Subtitles and closed captions help viewers and search engines. Users can find your videos if the srt files contain the keywords they’re searching for, so it’s well worth taking the time to add them. You can use youtube’s automatic captioning, or you can add your own.
Types of YouTube Videos to Create
This is the last thing we need to cover, but it’s an important section. Youtube has recently made some changes on the site, and it’s important to address them, so we’re all on the same page. We’ll discuss many of these updates within this post, but here are some of the most important ones to note:
You’re no longer able to create annotations as of May this year. Instead, there’s a new feature called “end screens” that replace them. If you have annotations on your videos you created before May, they’re still functional.
In an information-overloaded world, it appears that we humans have developed the ability to take in marketing messages very quickly. That might be a reason why short-form video ads are all the rage. It’s also the reason why you need to capture your viewers’ attention – fast – to get them to even click on your video. How can you do that? with the thumbnail image. Other than your video’s title, the thumbnail image is critical for enticing that click. Don’t miss this critical opportunity – make sure to create a youtube thumbnail image that reinforces what your video is all about.
Ultimately, none of what we’ve discussed so far matters much if your videos suck. Whether the content is bad or just aren’t actionable, videos incapable of driving results just waste your time and money. When creating videos for youtube, focus on specific goals. For many businesses, that will be lead generation and sales. There are several strategies you can use to create videos that are more successful at converting.
Youtube is the second largest search engine. 1b hours are being watched each day on youtube. Youtube is essential for businesses, especially for marketing teams. And you have no other option than to seek more visibility for your youtube videos. I hope you have found proven tactics to create Google-friendly content and double subscribers to your youtube channel in this article.
Tips to Market Your YouTube Channel and Videos
This is the official channel for google analytics, where you’ll find videos and product tips for multiple google products, including analytics, data studio, optimize surveys, and tag manager. 17 resources for gdpr compliance
marketing & advertising.
To improve your video marketing, you’ll need to know your audience inside out. This is why data will become your best friend. With a youtube business account, you’ll have access to analytics that determine:
- the age and gender of your viewers
- where your viewers are located
- when your videos are watched
You’ll also see metrics like your channel’s reach, engagement, audience, and revenue. With all of the data in these sections, you can tailor your video marketing strategy even further to yield better results over time.
If you’re looking to get into video marketing, there’s no better channel than youtube. They’re the second most visited website on the entire internet, with over a billion users, have virtually no competitors, and consumers are increasingly spending more time watching more online videos. So with this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising.
A regular video series gives potential viewers the perfect reason to subscribe to your youtube channel. If they know what to expect, such as a video on a certain topic presented by a regular host every Friday, they will be more likely to subscribe. Probably one of the best examples of this is Moz’s whiteboard Friday videos. They keep internet marketers coming back for more. And because the videos are published regularly, they are all located in one place on their channel page, making it organized and accessible.
Check Out the HubSpot Marketing Blog to Learn More
Hubspot is a leading source for inbound marketing techniques. Learn to attract leads with blogs, social media, and search. Nurture prospects with the right content at the right time. Playlists include “creativity, design and brand,” “improve just about everything,” and “social media.”.
If your brand lacks the trust of consumers, then you’re doomed to fail. So to help boost your credibility, you can use youtube videos and ads. These show you’re a legit organization offering quality products and services. You can build strong relationships with your audience with consistent video content creation. For instance, offering demonstrations of your products and services or uploading testimonials can help build trust. It’s amazing what you can do in a 15-second ad. If you can make it engaging enough, you will get more clicks and traffic.
Demonstration videos are short pieces of content showing the benefits and proper use of a product.
Trueview discovery ads show up on youtube search results pages and related videos on the right-hand sidebar. Unlike in-stream ads, businesses are charged each time their discovery ads are clicked on, no matter how long they watch the video. Discovery ads are a great option for how-to or product demonstration videos. If you’re worried about viewers immediately skipping in-stream ads and not engaging with discovery ads, other adoptions could be the solution you’re looking for.